What We Learned at Agritechnica 2025: Technology, Collaboration, and the Future of Farming

Agritechnica 2025, held from November 9 to 15 in Hannover, Germany, was widely recognized as the largest exhibition showcasing the future of agricultural technology. This year's event reaffirmed its status as the world’s leading fair for various technologies that support farming on a global scale.

The exhibition attracted 2,800+ exhibitors from 52 countries and approximately 476,000 visitors from 171 countries. The visitor profile included farmers, farm employees, agricultural professionals, financial companies in the agribusiness sector, and representatives from academia. The show introduced a new visitor concept called “7 Days, 7 Topics,” where each day is focused on a different visitor segment. For example, one day may cater to innovation and press, another to young professionals, and others to dealers and attendees interested in digital farming.

The guiding theme for Agritechnica 2025 was "Touch Smart Efficiency." This theme highlighted the increasing number of exhibitors demonstrating how efficiency in agriculture can be enhanced through digitization. They are utilizing sensors, robotics, AI, and connected systems to optimize essential inputs such as seeds, water, fertilizer, and crop protection chemicals. Achieving efficiency goes beyond simply "doing more with less" for better yields; it involves smartly using data-driven, networked systems. The "touch" aspect of the theme emphasizes hands-on experiences with various machinery and new systems set to enter the market in the near future.

AEM Participation

AEM brands, including Davis Instruments and Lambrecht, participated in the exhibition. The AEM booth was located in Hall 21, which is part of Hannover Messe's total of 24 halls. Hall 21 was designated as the Digital Farm Center, serving as an interactive hub for AI, robotics, automation, and precision farming. Startups showcased their innovative technologies, and several sessions were held in the area. There was a strong emphasis on fostering cross-sector collaboration among farmers, OEMs, tech companies, researchers, and investors.

Davis highlighted the EnviroMonitor® system—our award-winning sensor platform that helps growers measure, monitor, and manage crops through every stage of the growth cycle. Featuring a weather station, nodes, sensors, a gateway, and an intuitive data interface, EnviroMonitor puts actionable insights at growers’ fingertips. During the event, we educated new users, reconnected with many existing growers, and met face-to-face with several of our European partners. It was gratifying to hear our customers emphasize the reliability of our sensors and weather stations and to understand why they have trusted the Davis Instruments brand for decades.

Despite the challenges posed by the global agricultural market and financial pressures on the industry, the overall mood was noticeably positive regarding the adoption of technology in agriculture. Many participants agreed that Agritechnica is an ideal venue for networking, exploring innovations, and engaging in meaningful conversations with those who utilize these technologies in the field. For these reasons, we look forward to Agritechnica 2027.